Ethics In Marketing: International Cases And Perspectives (2nd Edition – eBook
- Authors: Patrick E. Murphy, Gene R. Laczniak, Fiona Harris
- File Size: 2 MB
- Format: PDF
- Length: 198 Pages
- Publisher: Routledge; 2nd edition
- Publication Date: December 13, 2016
- Language: English
- ASIN: B01N6EO6WO
- ISBN-10: 1138648094, 1317235649, 1317235657, 1138648086, 1315626640
- ISBN-13: 9781138648098, 9781317235644, 9781138648081, 9781317235651, 9781315626642
Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling practices, counterfeiting, product safety, exploitative advertising, apparent bribery, and channel conflict that companies face across the world. A hallmark of this ebook is its international dimension along with high-profile case studies that present situations in European, North American, Indian, Chinese, and South American companies. Well-known multinationals like Coca-Cola, VISA, Facebook, and Zara are featured. This 2nd edition of Ethics In Marketing: International Cases And Perspectives has been comprehensively updated and includes new international cases from globally known organizations on gift-giving, sustainability, multiculturalism, retail practices, sweatshop labor, and sports sponsorship.
This exceptional case ebook provides college students with a global perspective on ethics in marketing and can be used in a free-standing course on marketing and society or marketing ethics or it can be used as a supplement for other marketing classes.
NOTE: The product only includes the ebook, Ethics in Marketing, 2nd Edition, in PDF. No access codes are included.