Graphic Design: The New Basics (2nd Edition) – eBook


eBook details

  • Authors: Ellen Lupton, Jennifer Cole Phillips
  • File Size: 290 MB
  • Format: PDF
  • Length: 264 pages
  • Publisher: Princeton Architectural Press; 2nd Edition
  • Publication Date: July 14, 2015
  • Language: English
  • ASIN: B010U9BT64
  • ISBN-10: 1616893257
  • ISBN-13: 9781616893255


In Graphic Design: The New Basics, 2nd Edition, (PDF), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips describe the important concepts of visual language that update any work of design, from logo or letterhead to a complex website. Through concise commentary and visual demonstrations, professionals and students explore the formal elements of two-dimensional design, such as point, line, scale, plane hierarchy, layers, and transparency.

This revised 2nd edition substitutes sixty-four pages of the original publication with new content, including typography, modes of representation, new chapters on visualizing data, and Gestalt principles, and includes sixteen pages of new student and professional work encompassing. such topics as designing with color and working with grids.

NOTE: The product only includes the ebook, Graphic Design: The New Basics 2e in PDF. No access codes are included.