Marketing (5th Edition) by Grewal and Levy – eBook


  • Authors: Grewal, Dhruv, Levy, Michael
  • File Size: 147 MB
  • Format: PDF
  • Length: 477pages
  • Publisher: McGraw-Hill Education; 5th edition (2017)
  • Language: English
  • ISBN-10: 1259446298
  • ISBN-13: 9781259446290
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Grewal and Levy’s Marketing 5th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers.

Underscoring that even the best services and products will go unsold if marketers cannot communicate their value, the Marketing 6e PDF eBook explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated blog will keep classroom discussions very engaging and current.