Marketing Management (2nd Edition ) – eBook


  • Authors: Sihem Taboubi Johanne Brunet, Francois Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier
  • File Size: 15 MB
  • Format: PDF
  • Length: 420 pages
  • Publisher: Cheneliere; 2nd Edition
  • Publication Date: Jan. 1 2017
  • ISBN-10: 2765072515
  • ISBN-13: 9782765072515


Marketing Management, 2nd Edition(PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing managers a global and strategic vision of their field.

NOTE: The product only includes the eBook, Marketing Management, 2nd Edition in PDF. No access codes are included.