Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing managers a global and strategic vision of their field.
NOTE: The product only includes the eBook, Marketing Management, 2nd Edition in PDF. No access codes are included.
