Marketing Research (8th Global Edition) – eBook


  • Authors: Burns, Alvin C.; Bush, Ronald F.; Veeck, Ann
  • File Size: 25 MB
  • Format: PDF
  • Length: 496 pages
  • Publisher: Pearson; 8th edition (Global)
  • Publication Date: April 2, 2017
  • Language: English
  • ASIN: B01FSAZ96Q
  • ISBN-10: 0134167406, 1292153261
  • ISBN-13: 9780134167404, 9781292153261
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The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyse market data.

This new eighth global edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.