Public Relations: The Profession and the Practice (4th edition) – eBook


  • Authors: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
  • File Size: 16 MB
  • Format: PDF
  • Length: 432 pages
  • Publisher: Mcgraw Humanities & Social Sciences; 4th edition
  • Publication Date: July 1, 2012
  • Language: English
  • ASIN: B006U0VT5Y
  • ISBN-10: 0073512052
  • ISBN-13: 9780073512051
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Public Relations: The Profession and the Practice, 4th edition, (PDF) has coverage of global markets, multiculturalism, new technologies, and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style, this ebook explains and presents the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to college students.

NOTE: This sale only includes Public Relations: The Profession and the Practice 4e PDF etextbook. No online access codes included.