Selling The Invisible: A Field Guide to Modern Marketing by Harry Beckwith – eBook


  • Author: Harry Beckwith
  • Narrated By: Jeffrey Jones
  • Publisher: Hachette Book Group USA
  • Duration: 1 hour 37 minutes
  • ASIN: B001JK9BGE, B001C1MT6O
  • ISBN-10: 0446672319, 0446520942, 1600241018
  • ISBN-13: 9780446672313, 9780446520942, 9781600241017
Categories: ,


SELLING THE INVISIBLE (audiobook) by Beckwith is a succinct and sometimes entertaining look at the distinctive traits of services and their prospects, and the way any service, from a multinational brokerage to a home-based consultancy, can turn more prospects into clients and keep them. The audiobook Selling The Invisible: A Field Guide to Modern Marketing covers service marketing from the beginning to the end. Full of fantastic insights and written in a roll-up-your-sleeves, jargon-free, accessible style, akin to:

  • Focus Teams Don’ts
  • Greatness Could Get You Nowhere
  • The More You Say, the Less Folks Hear
  • Seeing the Forest Around the Falling Trees.

NOTE: This sale only includes the audiobook of Selling The Invisible: A Field Guide to Modern Marketing in MP3 format. No other resources included.