Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th Global Edition) – eBook


  • Authors: Fred R. David, Forest R. David
  • File Size: 12 MB
  • Format: PDF
  • Length: 696 pages
  • Publisher: Pearson; 16th Edition
  • Publication Date: November 14, 2016
  • Language: English
  • ASIN: B01MTOBR16,
  • ISBN-10: 1292148497,  0134167902
  • ISBN-13: 9781292148496, 9780134167909
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A Skills-oriented, Practical Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is difficult than ever. Strategic Management, 16th Global Edition, (PDF) captures the complexity of the present business environment and provides the latest skills and concepts with unequaled clarity, helping university students develop their own leading-edge strategy through skill-developing exercises. The Sixteenth Edition (Global) has been comprehensively updated and revised with existing research and concepts. This edition contains 30 new cases and end-of-chapter material, including extra exercises and review questions.

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