Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) – eBook


  • Authors: Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter
  • File Size: 12108 KB
  • Format: PDF
  • Length: 396 pages
  • Publisher: Academic Press; 2 edition (August 12, 2014)
  • Publication Date: August 12, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ISBN-10: 012420175X
  • ISBN-13: 9780124201750
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The focus of this ebook, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd edition (PDF) is on technology ventures — how they operate, start, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as “entrepreneurial method” and “lean startup,” emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs.

  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit
  • Techniques for raising funds, forecasting financials, and establishing venture valuation
  • Extensive discussion of intellectual property development, management, and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • An intense focus on product development and design, with markets and customers in mind

NOTE: This purchase only includes Technology Entrepreneurship 2e in PDF. No access codes included.