The Practice of Public Relations (13th Global Edition) – eBook
- Author: Fraser Seitel
- File Size: 31 MB
- Format: PDF
- Length: 456 pages
- Publisher: Pearson; 13th edition
- Publication Date: 6 Aug. 2016
- Language: English
- ASIN: 1292160055
- ISBN-10: 1292160055
- ISBN-13: 9781292160054
Prepares University Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications
Featuring an intensely practical approach that favours justification, reasoning, and applications that work, The Practice of Public Relations 13th edition (global) prepares college/university students for contemporary public relations (PR) work in the changing landscape of the 21st century.
Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This 13th Global Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this textbook remains the most visual ebook on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
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NOTE: This sale only includes the Global edition of The Practice of Public Relations 13th edition in PDF. No online access codes included.