Description

An engaging, research-based introduction to modern social psychology.

A breakthrough textbook that maintains its relevance and exceptional approach edition after edition, The Social Animal 12^th edition (PDF) provides you a brief, gripping introduction to modern social psychology. Through lively presentations of important research, vivid narrative, and intriguing examples, Elliot Aronson explores the patterns and motives of human behavior, including such diverse topics as terrorism, obedience, politics, race relations, conformity, advertising, interpersonal attraction, war, and the power of religious cults. Now with a stronger emphasis on evolutionary and neuroscientific approaches throughout, this entertaining masterpiece will brighten the study of human behaviors through real-life scenarios you’ll relate to.