Understanding Canadian Business (8th edition) – eBook
- Authors: William G Nickels, James McHugh, Susan McHugh, Rita Cossa, Julie Stevens
- File Size: 70 MB
- Format: PDF
- Length: 803 pages
- ISBN-10: 0071051619
- ISBN-13: 9780071051613
Understanding Canadian Business 8th edition (PDF) remains current featuring the latest business practices and other developments affecting business including sustainability, green, Generation Z, motivation myths, ethnic, and mobile marketing. Nickels remains comprehensive and user-friendly with the authors listening to the business student and instructor feedback and making changes and enhancements based upon many of the recommendations.
The author team has used their own materials and is dialed into what’s happening in the business and in the classroom, and right now, what’s happening, is “change”. The message “no more business as usual” is one that resonates in Nickels 8e PDF in the content and in the way in which technology is being integrated.